Mercedes-Benz Case Presentation

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Mercedes-Benz is a world-renowned luxury automobile brand, founded through the merger of Karl Benz and Gottlieb Daimler in 1926, with its headquarters located in Stuttgart, Germany. Below is a detailed introduction about Mercedes-Benz:

 

**Brand History**

- **Origins**: In 1886, Karl Benz invented the world's first three-wheeled automobile, while Gottlieb Daimler invented the world's first four-wheeled automobile.

- **Merger**: In 1926, Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. merged to form Daimler-Benz AG, with automobiles branded as Mercedes-Benz becoming synonymous with high quality and performance.

- **Development**: Mercedes-Benz has continuously broken new ground in automotive technological innovation, pioneering developments such as safety body structures, seatbelt systems, airbags, and the world's first ABS and ESP systems.

 

**Brand Logo**

- **Three-Pointed Star**: Symbolizing motorization on land, water, and air, it is the classic emblem of the Mercedes-Benz brand.

 

**Main Product Lines**

- **Passenger Vehicle Series**: Includes the A-Class, B-Class, C-Class, E-Class, S-Class, and G-Class, covering segments from compact cars to luxury sedans.

- **Commercial Vehicle Series**: Mercedes-Benz is also a globally renowned manufacturer of buses and heavy-duty trucks.

- **High-Performance Line**: The AMG series delivers enhanced power and exceptional handling to meet the demands of performance car enthusiasts.

 

**Technological Innovation**

- **Electrification**: Actively advancing electrification, the brand has introduced the EQ series of pure electric vehicles, featuring advanced electric powertrains and high-capacity batteries.

- **Intelligentization**: Making breakthroughs in intelligent driving, Mercedes-Benz has developed the MBUX (Mercedes-Benz User Experience) infotainment system and numerous driver-assistance features.

 

**China Market**

- **Entry**: Mercedes-Benz China Ltd. was established in Hong Kong in 1986. In 2005, it partnered with Beijing Automotive Group to form Beijing Benz, achieving localized production.

- **Market Performance**: Mercedes-Benz enjoys a broad consumer base in China, with steadily growing sales. Cumulative production at Beijing Benz has exceeded 5 million vehicles.

 

**Brand Culture & Social Responsibility**

- **Brand Philosophy**: Mercedes-Benz represents prestige, luxury, and high quality, committed to delivering exceptional driving experiences and superior comfort.

- **Social Responsibility**: The brand actively participates in environmental and public welfare initiatives, promoting sustainable development and striving to minimize its environmental impact.

With its rich history, outstanding quality, and spirit of relentless innovation, Mercedes-Benz remains a leader in the global luxury automobile market.

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