YISHION Case Presentation

Thank you for your recognition. We have collaborated with over 10,000 enterprises/individuals on various cases. One of our collaboration cases: YISHION

YISHION is a well-known Chinese fashion casual wear brand, owned by Dongguan YISHION Group Co., Ltd. Below is a detailed introduction to the YISHION brand:

**Brand History**

- Founding Background: YISHION was established in 1997, with its headquarters located in Humen Town, Dongguan City, Guangdong Province, China.

- Development Journey: Since its inception, YISHION Group has rapidly grown into a renowned domestic and international casual wear brand, thanks to its exquisite craftsmanship, high-quality fabrics, and fashionable designs. Over the years, it has evolved into a large-scale modern garment enterprise integrating brand operations, product innovation, mass production, and marketing.

**Brand Positioning & Philosophy**

- Brand Positioning: YISHION primarily targets young consumers aged 16 to 45, offering stylish, casual, and vibrant apparel.

- Brand Philosophy: The name "YISHION" originates from the fusion of the Chinese character "以" (Yi) and "FASHION," reflecting the brand's dedication to fashion. It advocates an "H2O" (Healthy, Happy, Open) lifestyle and is committed to providing affordable, high-quality fashion clothing.

**Product Lines**

- Main Series: Includes the fashionable YISHION series, youthful Y:2 series, urban business URBAN series, YISHION Kids series, and TEEBOX series, catering to diverse consumer needs.

**Market Coverage**

- Domestic Market: YISHION operates over 5,000 exclusive stores across China, covering 32 provinces, municipalities, and autonomous regions.

- International Market: Its business has expanded to more than 20 countries and regions, including Vietnam and Russia.

**Brand Activities & Social Responsibility**

- Brand Activities: YISHION has collaborated with contemporary artists to showcase cross-border art installations in Xi'an, hosted multiple fashion shows, and launched co-branded collections with renowned IPs to enhance brand influence.

- Social Responsibility: YISHION actively participates in public welfare initiatives, such as being the official partner of the 2019 Dongguan International Marathon, fulfilling its corporate social responsibilities.

**Brand Strengths & Challenges**

- Strengths: YISHION boasts a strong design team and a digitized apparel supply chain, ensuring its products stay on-trend and quickly respond to market demands. Its dedicated quality inspection center guarantees superior product quality.

- Challenges: In the highly competitive apparel market, YISHION must continuously innovate and elevate its brand image to attract more consumers. Additionally, with the rise of e-commerce, YISHION is actively adjusting its marketing strategies to adapt to the new market environment.

In summary, YISHION has become a leading player in China's fashion casual wear industry, thanks to its stylish designs, high-quality products, and extensive market coverage.

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