Das Auto Case Presentation

Thank you for your recognition. We have collaborated with over 10,000 enterprises/individuals on various projects. One of our collaboration cases is Volkswagen.

Volkswagen is an automobile manufacturing company headquartered in Wolfsburg, Germany, and serves as the core enterprise of the Volkswagen Group, one of the world's four largest automobile manufacturers. Below is a detailed introduction to Volkswagen:

### Brand History

- **Founding Background**: Volkswagen was established by Ferdinand Porsche in 1937. The brand name "Volkswagen" means "people's car" in German, reflecting its initial goal of producing affordable vehicles.

- **Development**: In 1936, Adolf Hitler proposed the production of an economical car accessible to every German. On May 28, 1937, "Volkswagen GmbH" was founded in Berlin, and in 1938, construction of the factory began in present-day Wolfsburg, with an annual production target of 1.5 million vehicles. During World War II, Volkswagen was repurposed for military production. After the war, the British government took over the Volkswagen factory. In 1947, the British decided to export Volkswagen vehicles, and in 1949, control was transferred back to the German federal government. By the 1950s, Volkswagen accounted for 50% of Germany's automobile exports, becoming the country's most important source of foreign exchange and gradually expanding into European, American, and African markets. In 1985, the joint venture Shanghai Volkswagen Automotive Co., Ltd. was established. In February 1991, Volkswagen began collaborating with FAW-Volkswagen Automotive Co., Ltd. in Changchun to produce Volkswagen vehicles.

### Brand Culture

- **Logo**: The Volkswagen logo consists of the letters "VW," the initials of "Volkswagen." The design resembles three "V" shapes formed by the middle and index fingers, symbolizing the company's determination to succeed.

### Vehicle Lineup

- **Sedan Series**: Includes classic models such as the Polo, Golf, and Passat. The Polo is a compact sedan that performed exceptionally well in the domestic private car market. The Golf series is Volkswagen's iconic model, renowned for its sportiness and handling. The Passat series is a mid-size B-segment sedan, available in variants like the Magotan and Passat.

- **SUV Series**: Features models such as the Tiguan, Teramont, and Touareg. The Tiguan series, including the Tiguan L and Tiguan X, is highly popular in the Chinese market. The Teramont is a mid-to-large SUV offering spacious interiors and practical configurations. The Touareg, Volkswagen's flagship SUV, is built on the MLB Evo platform and shares technological DNA with luxury models like the Audi Q7 and Porsche Cayenne, combining luxury, technology, and off-road capabilities.

- **New Energy Vehicles**: Volkswagen has launched the ID series of pure electric vehicles, such as the ID.3, ID.4, and ID.6. These models are built on Volkswagen's MEB electric platform, featuring stylish designs and advanced electric technology.

### Development in China

- **Joint Ventures**: Volkswagen operates two major joint ventures in China: SAIC Volkswagen and FAW-Volkswagen. SAIC Volkswagen, established in 1985, is a joint venture between SAIC Group and Volkswagen Group. It is one of China's longest-standing automotive joint ventures, producing and selling vehicles under the Volkswagen, Audi, and Škoda brands. FAW-Volkswagen, founded in 1991, is a collaboration between China FAW Group, Volkswagen AG, and Audi AG. It utilizes advanced technology and equipment to manufacture models such as the Jetta, Audi, and Bora.

- **Market Performance**: Volkswagen enjoys extensive model coverage and a significant market share in China, with its products being highly favored by consumers. In recent years, Volkswagen has also increased its investment in new energy vehicles in China, driving its electrification transformation.

### Technological Innovation

- **Electrification**: Volkswagen's transformation focuses on electric vehicles, with the launch of the ID series and other pure electric models, aiming for breakthroughs in the new energy vehicle sector.

- **Smart Development**: Volkswagen continues to explore intelligent technologies. For example, the ID.6 X is equipped with IQ.Light matrix LED headlights, a digital cockpit, and other smart features to enhance driving convenience and safety.

With its diverse product lineup and continuous technological innovation, Volkswagen holds a prominent position in the global automotive market, offering consumers a wide range of vehicle choices.

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