Maserati Case Presentation

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Maserati is an Italian luxury car manufacturer founded on December 1, 1914, headquartered in Modena, Italy. Below is a detailed introduction to Maserati:

**Brand History**

- **Early Days**: Established by the Maserati brothers (Alfieri, Bindo, Ernesto, etc.), the company initially focused on car modifications and achieved notable success in motorsport. In 1926, Maserati launched its first racing car, the Tipo 26, featuring the iconic trident emblem, marking the brand's official entry into the racing world.

- **Development**: In the 1940s, Maserati began producing luxury road sports cars. In 1968, Citroën acquired a 60% stake in Maserati, followed by multiple ownership changes, including acquisitions or holdings by Fiat and Ferrari. In 1993, Fiat acquired Maserati, ensuring its survival. In 2014, Fiat Chrysler Group took over Maserati, which later merged with PSA Group to form Stellantis, making Maserati one of its brands.

**Brand Logo**

Maserati's emblem is a trident, inspired by the statue of Neptune in Bologna's Piazza Maggiore, symbolizing strength and speed.

**Model Lineup**

- **Quattroporte Sedan**: The flagship model, featuring luxurious and refined interiors with premium materials and advanced technology, offering a spacious and comfortable driving experience.

- **Ghibli Sedan**: A mid-size luxury sedan with modern, sophisticated interiors that blend opulence and sportiness, equipped with high-end leather and advanced entertainment systems.

- **Levante SUV**: Maserati's first luxury SUV, combining lavish interiors with practicality, providing spacious seating and intelligent control systems.

- **GranTurismo Sports Car**: A classic GT car with interiors emphasizing luxury and sportiness, featuring premium materials and advanced audio systems.

- **MC20 Supercar**: A cutting-edge supercar with interiors that merge luxury and racing elements, utilizing lightweight materials and advanced display control systems.

**Brand Culture**

Maserati is renowned for its exceptional performance, elegant design, and distinctive sound, dedicated to crafting luxury sports cars that deliver unforgettable driving experiences. The brand ethos emphasizes innovation, design, and passion, catering to consumers who seek high standards of driving pleasure and taste.

**China Market**

Maserati officially entered the Chinese market in 2004. Maserati (China) Automotive Trading Co., Ltd., based in Shanghai, oversees sales, marketing, and after-sales services in China. Current models sold in China include the Quattroporte, Ghibli, Levante SUV, Grecale SUV, GranTurismo, and GranCabrio convertible.

**Recent Updates**

- In 2025, the Maserati GT2 Stradale supercar led the brand's participation in the Modena Motor Valley Fest, showcasing its innovative spirit and design aesthetics.

- Due to operational challenges and market difficulties, Stellantis considered selling Maserati, but a spokesperson later confirmed the brand is not for sale.

- Maserati plans to launch multiple new models, including hybrid and fully electric vehicles, to meet the growing demand for electrification.

With its distinctive Italian design and exceptional craftsmanship, Maserati remains a prominent name in the global luxury automotive market.

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