How does negative online public opinion arise?

Negative online public opinion primarily stems from the following aspects:

 Information dissemination channels

• Social media : Users on these platforms can freely express negative opinions about businesses, brands, individuals, or social events. Such information is easily shared and amplified, forming negative public opinion.

• News media : Some media outlets, aiming to attract attention, tend to report on controversial or negative events in a biased manner, potentially spreading false or exaggerated negative information.

• Online forums and communities : These are spaces where specific groups exchange opinions. Negative remarks posted by users often carry targeted influence.

• Search engines : Through keyword searches, users can find negative information related to events. Algorithms may make certain negative content more visible.  Information creators

• Malicious attackers : Competitors or malicious actors deliberately fabricate and spread baseless negative information to harm the reputation of others or businesses.

• Personal privacy breaches : When personal private information is leaked, it may be exploited maliciously, leading to the spread of negative content.  Other factors

• Online influencers and platform algorithms : The involvement of online influencers and platform recommendation algorithms accelerates the spread of negative sentiment. Algorithms cater to user preferences, sometimes fueling group polarization.

• Poor crisis response : Inappropriate handling by officials or relevant parties can exacerbate the proliferation of negative public opinion, such as delayed responses or insincere attitudes.  In summary, the emergence and spread of negative public opinion result from the interplay of multiple factors. Joint efforts from all stakeholders are needed to strengthen regulation and guidance, fostering a healthier online environment.

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